When talking about graphic design, it is usually associated with an artistic expression far from the cold and abstract world of business. However, with globalization and everything that implies in terms of business competition and diversification of the markets, graphic design has acquired a superlative importance in terms of the success or failure of a company, since the image of This is the first point of contact with the customer or consumer and may be the last if the design is not attractive.
Due to this, graphic design has become a business in itself, leading to the birth of multiple factors that led to graphic design being considered the most important element when it comes to developing a strategy business
When thinking of the graphic design applied to the image of a company, a variety of elements, such as who is targeting the product or service, socio-cultural level, age, sex, among others, should be taken into account. For example, it has been proven that a product aimed at children has a greater acceptance if the design is oriented towards warm colors, as it is more striking if the graphics have this characteristic in particular and feeds them the desire to acquire it .
Within graphic design, the logo is the most important element and, from it, other strategies are developed related to advertising in its multiple facets, graphics, multimedia, or in the media, but the logo is Present in all of them is a fundamental factor when it comes to creating a corporate identity.