SEO web positioning

The keys to position a web page

By October 11, 2018 October 31st, 2018 No Comments
SEO Barcelona

Want to place your website among the first search results? Implement these 5 SEO Positioning Tips and multiply traffic on your webpage. Take notice!

If you have just created your company’s website or have already had it for a long time but you do not manage to have visits and sell your products or services, I recommend you invest some time in making a good SEO strategy.

There are many factors that you have to keep in mind when it comes to positioning a website, but in this post I just want to show you what worked best to me today and in 2017.

If you follow these SEO tips to position a web page in 2017, you will upload a few positions in a short time.

Linkbuilding

The first SEO advice is about Linkbuilding. Google sees the links as recommendations. That is, if a website places a link pointing to your page, understand that you are recommending it, and if the website is of great relevance and authority, the linked page will rise a few positions at once, especially if it is very low.

However, these links, also called backlinks, can not be of any type.

There are the Do Follow links and the No Follow links. The first ones pass authority from the source page to the destination one while the second ones do not.

As you can imagine, those that interest us are the Do Follow that come from web pages with a high authority domain. The larger it is, the higher the push up in the results.

For this reason, I recommend that you start getting quality links or backlinks of Web Pages related to your subject matter and that have a higher domain authority than yours. Your SEO Positioning will thank you.

Keyword Research

The second SEO advice for 2017 is that you do a good Keyword Research as it is the basis of any SEO strategy.

It is worthless that you have optimized your website and your content with keywords that have little research or the level of competition is very high.

For this reason, I recommend that you make a list of the keywords you want to position and go to a keyword tool such as KWFinder before you perform any optimization, and see if you can make use of them or, on the other hand, there are other alternatives that They can be more interesting for you.

The optimal option is not choosing keywords with lots of searches. It is best to point to mid and long tail keywords that, although they have fewer monthly searches, have less competition with which you can deal.

Because you know how to make a good Keyword Research with KWFinder, here I leave you an explanatory video of the entire process step by step and from scratch:

Friendly URLs with keywords

One of the factors that work best today and that will continue to do so in 2017 is the introduction of the main keyword in the domain name and in the URLs of the rest of your sections.

If you have not started your project yet and want to position it as quickly as possible, I advise you to do so when choosing your domain, thinking of your main keyword. That is, if for example you have a florist in Barcelona, ​​a good domain name would be floristeriabarcelona.com.

On the other hand, the rest of URLs of your website must be friendly. This means that you have to enter keywords that make sense with the content in the slug of the URL, thus avoiding the use of parameters and rare characters that a person does not understand.

If you use a CMS as WordPress, the default URLs are not friendly so you have to go to Settings> Permanent links and select the “Entry name” option. This way, every time you create a new page or article, the URL will contain the title described. However, I recommend that you publish and scurgeing leaving only the main keywords.

CTR + Bounce Rate

Another SEO advice that will succeed in 2017 is to take care of the bounce rate and try to increase the CTR.

The CTR is the percentage of clicks your results have on the times that you see in Google snakes. If users click a lot on your pages, more than the ones you have above, Google will understand that your link is better than your competitors and will gradually increase.

The percentage of bounce is the rate of users who have gone to your website and have come back where they came without interacting with it. This is usually given for your title to announce something that you do not show in the content, or because you have an usability and responsiveness problem for some specific devices.

By 2017 Google has already said that the use experience will be one of the key factors of Positioning. And the CTR and bounce percentage are one of the best indicators of this.

I give you an example.

Imagine a user searches for Google 01:00 keyword and the second result comes out. The person will usually click on the first and see if he was the one who was looking for. If you do not find what you are looking for and get out of it, Google will take it as a negative point for this website.

In addition, if after that same person goes to the second result and he is still browsing this web page because he has found what he was looking for, in addition to raising the CTR and lowering the rebound rate, Google will understand that the second result It is better than the first one and will change the positions if this behavior is repeated with more people.

SEO Optimization On Page

The SEO On Page and all its factors are one of the indispensable points that could not be missed in this list of SEO tips to position a web page in 2017.

Remember that after you have selected your main keywords, you have to use them in the content you generate by placing them in the titles, subtitles, in the body of your content, in the high attribute of the images , the meta description tag, etc.

In addition, the speed of loading of your website will be even more important in 2017 due to the continued increase in the use of the smartphone to surf the Internet, so that it looks after this if you do not want to stay behind .